When advertisers are looking to see how people are responding to ads they use Web metrics that help them to measure this. There are many different types of metrics that help. It is true to say that an advertiser should not rely on any one metric to determine how effective their ads are.
Something that is helping advertisers today is a way to track what each and everyone of us is looking GeForce on the web. It used to be that they could only track the number of hits a website would get and go from there. Today the things we search for are kept on our computer history and helps advertisers gear their ads toward us.
Something that I found interesting is that today advertisers are looking to improve a website based on how people respond to it. Relevance is something that is key to advertisers in helping them to determine the type of ads should be used. By advertisers evaluating the relevance of content it can help them to target their audience better.
Learning the techniques of how advertisers gear web ads toward opus interesting and can help to understand why ads are set a certain way online. Advertisers only want to get our attention and they need to be able to judge that they are doing a good job in the long run. Everybody wants to know that they are doing a good job why not advertisers as well. Measeaurements are the best judge of this and so it only makes sense for advertisers to use some sort of quantitative data to help them out.
