Week 12: Facebook Insights

If a business wants to know how many visit them on Facebook all they have to is access their page's Facebook Insights. Sadly it seems this tool goes largely unused.

By using Insights a business can see the size and engagement an audience has on its page. This helps the business understand if its marketing approach is agood one. Your ultimate goal as a Page owner is to publish content that will reach a large audience, and that will engage and share your content with friends. The most interesting part of Insights, to me, is that you can see how many "Friends of Fans" have been reached as well as the fans you already have. This tool can help a business to know just how many people they are actually reaching rather than just guessing. It also helps a business know who to target with posts and content. With Page Insights a business better understands what their audience wants to hear about.

With the help of "People Talking about this," you can visibly see the range of your marketing strategy. Knowing what the audience is saying about the product, service or anything having to do with the business can help a business understand what to do with their marketing strategy. This tool can also help a business to engage with the audience by seeing what people are saying.

Overall Facebook Page Insights helps a marketer gauge how well they reach their target audience. It also show how to engage the audience so they are not simply getting constant updates on their newsfeed. Helping a business understand their audience as whole helps a business know what their audience wants and needs. Businesses that use Insights will have an advantage over those that don't. Insights also helps a business see and understand the strenghts and weaknesses in it campaigns and its tactics.

Week 11: Social Movements

Looking at the social movements from the 1960s comapred to todays social movements there is a huge difference.

In the '60s all it took to get a movement going were people with a common dream. The Civil Right Movement began as a result of students banding together with a common belief. The African-American students wanted to be treated like the rest of society and so stood up for what they believed in. Today, however, it seems that we require the use of the Internet to start a "revolution." Movements like Occupy Wall Street and KONY 2012 began as a result of social media getting the word out about others beliefs. No longer does word of mouth work to "get the word out."

Revolutions today begin because of what we read on Facebook or Twitter and thus it has to be true so we adopt the idea/belief. We don't join a movement because it makes sense and something should be done. Rather was join because our networks tell us to and we must follow. In the '60s it seemed that people joined because of a common belief and thought they could do something about it. Social movements will never be the same.

Like-mindedness is created through connections and social networks online that our friends and fans help to create. We change our minds daily based on the things that we see online and what we as a society think is cool. No longer does a movement spread because of belief but rather "because my 'friends' are doing it."